Hi, I’m Jonathan.
I’m a UX designer with a background in visual design and brand identity.

Why is great design so much more than just beautiful aesthetics? Take a look at some of my recent user experience case studies below.

TuSimple

INTERACTION DESIGN
INTERFACE PROTOTYPING

I utilized lean UX principles and techniques to design a map collection and task management solution. Then I designed the interface and built an interactive prototype.

 
 

Sportfishing Outfitters

USER INTERFACE DESIGN
USABILITY EVALUATION

I created a fictitious ecommerce brand, prototyped the website, and conducted usability evaluations with actual participants.

 
 

USPS Mobile

HEURISTIC EVALUATION
USER INTERFACE DESIGN

I analyzed App Store reviews to see how users feel about using USPS Mobile and conducted heuristic evaluation to figure out why.

 
 

The Nat Mobile

USABILITY EVALUATION

I conducted usability evaluation of the San Diego Natural History Museum’s mobile website and identified opportunities to help users plan their visit.

 
 

Talbott & Sons

VISUAL DESIGN
BRAND IDENTITY

I re-branded an ecommerce company; researched customers, developed brand attributes, designed a logo and detailed brand guidelines.